As many of you know, I have been working with Alexis Brandow, who is owner of Amorse Inc. on a great product, called Notespace Beat. Notespace is an interactive musical activity book for kids. Its a very different vision for mobile and its jammed full of content. Its first a storybook, with each page being its own interactive puzzle packed with unique little experiences. Secondly, its a bunch of mini games, all of them different. The experience revolves around musical concepts, some of them classical like scale and intonation and some, not so classical like LFO waves. Thirdly, Notespace is virtual instruments. Currently it has a mix machine and a synth with 40+ different synth instruments. Like I said, jam packed full of content. The game also sports a musical album, by musical artist Bosko, that the players can win and download. The album is pretty dope just as a stand alone but he worked with us through out the project, adding touches here and tracks there.

The first thing we knew going in to this is that it would be a tough sell. Its a tablet only game on musical concepts with the main protagonists being non stereotypical female roles… not quite the game selling formula everyone is used to. We weren’t trying to make any kind of statement on gender but Alexis did want female role models that weren’t a-typical. She didn’t want super girly girls and she didn’t want its antithesis, super tom boy tomb raiders. She wanted roll models…